Any entrepreneur starting up a business has a number of goals that they would want to achieve, which are called objectives. Over a period of time, the objectives of a business may change as the business grows or in the likely event that it faces difficulties.
The main objectives of a business are:
- To make a profit. Owners will expect some return on the money they have invested in the business.
- If the business is new or been expanded, then they would want survival. Survival might be the main objective if the economy is experiencing recession with high unemployment.
- When a business is surviving, the owners will want the business to make profit by increasing sales.
- Increase market share.
- Beat their competition by having an excellent reputation.
- Customer satisfaction by providing excellent service or products.
- Providing employment for people.
Without objectives, businesses will get nowhere and might as well not exist!
No comments:
Post a Comment